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Aaron Justis is president of Buds & Roses Collective, Inc., a "licensed" dispensary in the City of Los Angeles, open since 2006. Aaron is a board member of the National Cannabis Industry Association, the California Cannabis Industry Association (CCIA) & the Greater Los Angeles Collective Alliance (GLACA). He sits on the AHPA (American Herbal Products Association) working committee and has been a long-time advisor to UF4A (The Unconventional Foundation for Autism). Aaron and his cultivation team have pioneered the use of plant based fertilizers to grow cannabis with a reputation for being of the highest quality.
Aaron became a cannabis activist in 1997, and has worked at the local, state, and federal level to bring about cannabis policy reform. He's worked with and spoken alongside leaders including Jack Herer, Steve Deangelo, former Mexican President Vicente Fox and Harvard Dean of Public Health Dr. Julio Frenk and more. Aaron has traveled across the U.S. and overseas to speak at drug policy conferences, universities and other forums. He also has extensive experience speaking about cannabis issues with mainstream print and broadcast media, from GQ to NBC Nightly News. Aaron was featured on the cover of MG Magazine and has been continuously successful bringing cannabis to mainstream media.
Aaron is an entrepreneur at heart and has owned multiple successful businesses. In 1998, Aaron and his J-Wear Clothing Company won the High Times Cannabis Cup (HTCC) award for Best New Hemp Product. He and his team have gone on to win 26 HTCC awards since. In 2010, Aaron took a $50,000-a-year dispensary and built it into a multi-million dollar company with one of the strongest brands in the cannabis space.
You built a small dispensary into a multi-million dollar company with a strong brand. What general advice would you give to new dispensary operator just starting up?